Schuler’s Has Brewed Up A Sentimental, Centennial “Mug Night”
I am not sure about you, but I am tired of all of the focus being, (particularly on Michigan) about how bad the economy is or how bad business is or how manufacturing is suffering etc… we all know this. Isn’t it time to focus on some good news? Adjust our thinking perhaps? Focus on some of the good ideas? I think Michigan still has a few tricks up its sleeve……..
What a tradition the beer and hospitality industries have had. A real marriage. We all know the names of some of the oldest breweries, the most recognizable brands that have been around a very long time, many born right here in the Midwest. It is wonderful to see the micro-brewing industry take off in Michigan, in our own backyard, and begin to thrive. What if we had the next Budweiser, to evolve, in our “land of lakes”? Many of the big brewing and beverage producing dynasties were created during the depression, (after prohibition) or at and around the turn of the century when time were hard, but formulas and traditions were created, handed down and success was born despite the hard times. It is also true that we are seeing an evolving, thriving Michigan business turn the corner on a century of doing fine hospitality, at Schuler’s Restaurant and Pub. What a milestone!
Schuler’s in its Centennial year has decided to bring back a blast from the past with the celebration of Mug Night. This is a sentimental journey, bringing back an event that took place in the 80’s where many loyal locals remember bringing in their original mugs faithfully for a weekly gathering with good friends and neighbors and to enjoy their favorite brew. Well, what goes around comes around, so they say, and what better way to celebrate 100 years of great hospitality than with a great mug of beer!
Now, during the “100 Days of Summer Celebration” you can come in on Tuesdays to enjoy this faithful festivity! Schuler’s has created a Centennial Pewter Mug that you can purchase for $35.00 filled with your draft beer of choice. Return each and every Tuesday thereafter and receive $1.00 off all draft beer refills.
You can now, once again, be a part of this special, although informal, Schuler club! And guess what? If you were wondering and are lucky enough to still own one of the original mugs from the past, you can bring it in and Schuler’s will honor it with the promotional beer price!
As the weather gets warmer, the days get longer and people gather, Mug Night is a great option for fun times and great memories born into the next century….cheers!
I am not sure about you, but I am tired of all of the focus being, (particularly on Michigan) about how bad the economy is or how bad business is or how manufacturing is suffering etc… we all know this. Isn’t it time to focus on some good news? Adjust our thinking perhaps? Focus on some of the good ideas? I think Michigan still has a few tricks up its sleeve……..
What a tradition the beer and hospitality industries have had. A real marriage. We all know the names of some of the oldest breweries, the most recognizable brands that have been around a very long time, many born right here in the Midwest. It is wonderful to see the micro-brewing industry take off in Michigan, in our own backyard, and begin to thrive. What if we had the next Budweiser, to evolve, in our “land of lakes”? Many of the big brewing and beverage producing dynasties were created during the depression, (after prohibition) or at and around the turn of the century when time were hard, but formulas and traditions were created, handed down and success was born despite the hard times. It is also true that we are seeing an evolving, thriving Michigan business turn the corner on a century of doing fine hospitality, at Schuler’s Restaurant and Pub. What a milestone!
Schuler’s in its Centennial year has decided to bring back a blast from the past with the celebration of Mug Night. This is a sentimental journey, bringing back an event that took place in the 80’s where many loyal locals remember bringing in their original mugs faithfully for a weekly gathering with good friends and neighbors and to enjoy their favorite brew. Well, what goes around comes around, so they say, and what better way to celebrate 100 years of great hospitality than with a great mug of beer!
Now, during the “100 Days of Summer Celebration” you can come in on Tuesdays to enjoy this faithful festivity! Schuler’s has created a Centennial Pewter Mug that you can purchase for $35.00 filled with your draft beer of choice. Return each and every Tuesday thereafter and receive $1.00 off all draft beer refills.
You can now, once again, be a part of this special, although informal, Schuler club! And guess what? If you were wondering and are lucky enough to still own one of the original mugs from the past, you can bring it in and Schuler’s will honor it with the promotional beer price!
As the weather gets warmer, the days get longer and people gather, Mug Night is a great option for fun times and great memories born into the next century….cheers!
Labels: beer, beer of choice, brewery, centennial, cheers, CVB, economy, hospitality, Marshall Michigan, memories, microbrewery, mug, night, Schuler's, things to do
posted by Cassie Calhoun at
11:02 AM
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