About The CCVB

The Calhoun County Visitors Bureau was formed in 1979 and is the only organization that promotes Calhoun County regionally and nationally as a destination for business meetings, sporting events, and tourism-related activities.

The mission of the Calhoun County Visitors Bureau is to enhance the Battle Creek/Calhoun County economy through tourism – to position and sell our community, in partnership with public and private sectors, as a premier destination for competitive sporting events, conventions, tradeshows, corporate meetings, group tours, and individual leisure travel. In pursuit of its mission, the CVB generates increased visitor spending, local tax receipts and job development.

Our Team


Linda Freybler

Linda is responsible for the general direction, management and policy oversight of the CVB and all of its human and capital resources. Linda has over 20 years of experience including 15 years with the Kellogg Company. She has Master and Bachelor degrees from Michigan State University.


Shannon Rose, CDME

Director of Business Services


Ensuring the business side of the CVB runs smoothly, Shannon handles all accounting functions and provides technical support. Shannon serves as Board Liaison and Recording Secretary for the CVB Board of Directors, as well as assists with other duties including coordination of office services, equipment, visitor services and volunteers. Shannon has a Bachelor’s degree in Business Administration with a minor in Accounting from Western Michigan University. She has earned a CDME (Certified Destination Management Executive) certificate through Destination Management Association International (DMAI).


Kimber Thompson

Marketing Manager


With an extensive graphic design background, Kimber is responsible for a variety of marketing activities. She designs all print materials and ads, and coordinates special events and projects such as the Brew Tours and Cache Calhoun Geocaching Tour. Kimber has a Bachelor’s degree from Michigan State University in Advertising, and has attended Western Michigan University in pursuit of an arts teaching certification. She also has an extensive background as an artist, displaying her work several times at ArtPrize.


Becca Freybler

Digital Media Marketing Manager


Becca manages the CVB’s social media including our FaceBook and Twitter accounts, while also writing for our blog. She also manages our website, which includes editing and creating content. She works on a variety of marketing related projects that includes creating brochures and other print materials, and much more. Becca has a Bachelor’s degree in Marketing from Michigan State University.


Christy Chapin

Group Event Manager


Christy oversees a variety of Visitor Services including housing reservations as well as meeting and event requests. Christy also coordinates our Southern Swing golf program, so if you want to enjoy a hassle-free golf getaway, call Christy!  She has a Bachelor of Human Services Management degree and an Associate’s degree in Psychology from the University of Phoenix.


Jay Gladstone

Jay promotes and sells Calhoun County as a premier sports and meeting destination. Jay also works hand in hand with event planners to provide visitor services and ensure that their attendees will have a wonderful experience in our community. Jay has 8 years of experience in the hospitality industry and a Bachelor’s degree in Tourism and Travel from Western Michigan University.


Heather Lawson

Business Services Assistant


Heather works in the Visitors Center greeting visitors and assisting them with area information. She assists with meeting, event and visitor requests and fulfills brochure distribution.  Heather is currently pursuing her Associate’s degree in Accounting from Kellogg Community College.


Caitlin Fletcher

Visitor Services Intern

Caitlin works in the Visitors Center greeting visitors and assisting them with area information.  She also helps fill requests for information, and answers inquiries on the phone and through mail or email.  Caitlin is a high school student attending Calhoun Christian School.


Emily Freybler

Advertising & Graphic Design Intern


Emily is learning about marketing and using her talents as a budding photographer to enrich the marketing photos available to the CVB. She is also helping to organize the photo archives, research items to add to the online calendar, and create marketing print pieces using the Creative Suite of programs. Emily is a Junior at Michigan State University.


Rachael Hammond

Visitor Services Representative


Rachael works in the Visitors Center greeting visitors and assisting them with area information.

Bridget Carter

Visitor Services Representative


Bridget works in the Visitors Center greeting visitors and assisting them with area information.

Sunni CCVB



Sunni started at the CCVB in the summer of 2014 and belongs to Christy Chapin. Her job is to greet visitors, explore the office, keep Simba in line, and to relax on one of her willing co-worker’s laps.

Simba the Rough Collie


Rough Collie

Simba is the newest member of the CCVB and belongs to Becca Freybler. His job is to greet visitors, explore the office, play with the whole staff, and his favorite… sleep. Simba may look big but he is a sweety, who just loves to lick.