National Cereal Festival

Cereal Fest in Battle Creek, MI
Feb 26 2016

National Cereal Festival

June 9, 2017 to June 10, 2017

Downtown Battle Creek

Battle Creek, MI

Come down to downtown Battle Creek for some family fun at Cereal Fest! This annual event is held every year and celebrates Battle Creek’s history as the birthplace of cereal.

The annual Cereal Festival kicks off with the Cereal Parade on Friday before the festival on Saturday! Come to downtown Battle Creek and watch the parade as it goes down Michigan Avenue in downtown Battle Creek. The parade starts at 6pm.

Grab yourself some cereal from one of the many booths and sit at the World’s Longest Breakfast Table. You can try cereal from one of three cereal companies still in Battle Creek today: Kellogg, Post and Conagra Foods. There will be entertainment on the main stage, as well as various vendor booths. Do not forget to get your picture with Tony the Tiger or Toucan Sam!

The World’s Longest Breakfast Table goes from 8am-12pm.

Activities Include:

  • Children’s Activities
  • Inflatables Zone
  • Entertainment
  • Empty Bowl Fundraiser benefiting the Food Bank of South Central Michigan
  • Vendors
  • Emergency Services Static Display; featuring K-9 unit, Bomb Unit, ERT and more.


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