Battle Creek's National Cereal Fest is coming up on June 9! There are some new things coming this year, that we want every one to be aware of. Here a few things you should know. One Day Only! This year's Cereal Fest will be combined into only one day! The World's Longest Breakfast Table, vendors and entertainers will be from 8-11am. The Parade, which is usually on Friday night, will be begin at 12pm.
New Location The festival has a new location! Cereal Fest is being brought closer to the main area of downtown Battle Creek. The festival will be held on McCamly Street, right by Kellogg's and Festival Market Square.
Cereal Festival Bowls for Sale You can now purchase your very own Cereal Festival Souvenir Bowls! There will be souvenir bowls for sale during the event and at the Battle Creek Welcome Center.