Breakfast festival tradition is alive for 2020

Battle Creek and breakfast go together like, well, cereal and milk.

For decades, the Cereal City has hosted the Cereal Festival in June. The tradition continued on Saturday, although breakfast tables were replaced by cars.

Cheekily called “The World’s Longest …

Baseball returns to Southwest Michigan


Battle Creek, MI – The Battle Creek Bombers and Kalamazoo Growlers, in cooperation with the Northwoods League, announced today the return of summer baseball to southwest Michigan July 1st.

The two teams will be joined this season by …

5 cool things to buy at the Welcome Center (whether you’re a tourist or not)

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One of the advantages to “shop local” is finding unique items that will make you think of your trip.

Sure, the Welcome Center has the usual touristy souvenirs, such as postcards and stickers shaped like the Mitten

Downtown Battle Creek is Growing!

Downtown Battle Creek is starting to fill empty buildings! There are five projects expected to be happening in 2019. Here is a little bit more about each of these projects. 
Heritage Tower – 25 W Michigan Avenue
The iconic tower …

On the Ground Battle Creek coverage to launch on Oct. 18

Originally Posted on Second Wave Media Southwest MichiganKathy Jennings – Thursday, October 11, 2018

In many communities across the country, there are untold stories of people and organizations working to make their city a better place to live and …

Official National Cereal Fest Bowls!

What’s better than eating cereal at National Cereal Fest? Being able to bring home an official cereal fest bowl from the event Official National Cereal Fest bowls will be available for purchase at this weekends festival! You can purchase them …