About The CCVB

The Calhoun County Visitors Bureau was formed in 1979 and is the only organization that promotes Calhoun County regionally and nationally as a destination for business meetings, sporting events, and tourism-related activities.

The mission of the Calhoun County Visitors Bureau is to enhance the Battle Creek/Calhoun County economy through tourism – to position and sell our community, in partnership with public and private sectors, as a premier destination for competitive sporting events, conventions, tradeshows, corporate meetings, group tours, and individual leisure travel. In pursuit of its mission, the CVB generates increased visitor spending, local tax receipts and job development.

Our Team


Linda Freybler

Linda is responsible for the general direction, management and policy oversight of the CVB and all of its human and capital resources. Linda has over 20 years of experience including 15 years with the Kellogg Company. She has Master and Bachelor degrees from Michigan State University.


Heather Lawson

Business Services Manager


Ensuring the business side of the CVB runs smoothly, Heather handles all accounting functions.


Kimber Thompson

Marketing Manager


With an extensive graphic design background, Kimber is responsible for a variety of marketing activities. She designs all print materials and ads, and coordinates special events and projects such as the Brew Tours and Cache Calhoun Geocaching Tour. Kimber has a Bachelor’s degree from Michigan State University in Advertising, and has attended Western Michigan University in pursuit of an arts teaching certification. She also has an extensive background as an artist, displaying her work several times at ArtPrize.


Becca Freybler

Digital Marketing & Technology Manager


Becca is responsible for all of the CVB’s digital marketing.  She develops and manages both the CVB website as well as the Southern Swing website providing overall direction for the sites and managing content.  In addition, Becca is managing the CVB’s social media strategy, content and accounts.  She also writes blogs and takes photos.  In addition, she manages  the CVB’s content on partner websites including Pure Michigan, Trip Advisor and West Michigan Tourist Association and develops online advertising. Becca also provides technology support for the office.   Becca has a Bachelor’s degree in Marketing from Michigan State University.


Jay Gladstone

Jay promotes and sells Calhoun County as a premier sports and meeting destination. Jay also works hand in hand with event planners to provide visitor services and ensure that their attendees will have a wonderful experience in our community. Jay has over 10 years of experience in the hospitality industry and a Bachelor’s degree in Tourism and Travel from Western Michigan University.


Emily Freybler

Advertising Designer


Emily adds to our county-wide marketing efforts with videography, photography and graphic design support. She creates promotional videos, website and social media banners, print materials and a variety of other materials. Emily has a degree in Advertising and Graphic Design from Michigan State University.

Simba the Rough Collie


Rough Collie

Simba is the newest member of the CCVB and belongs to Becca Freybler. His job is to greet visitors, explore the office, play with the whole staff, and his favorite… sleep. Simba may look big but he is a sweety, who just loves to lick.