After a series of pop-ups, JJ’s Sweet Treats is now in a brick and mortar store. Jars of cookies and rows of cakes are on sale in downtown Battle Creek from 11 a.m. to 4 p.m. Thursdays
11 a.m. to 5 p.m. Fridays and Saturdays.
Jordan Edwards shares the space with his mother, who owns Chris Edwards Salon, 12 Michigan Ave. She’s taught him that if he’s going to do something, he should do it with excellence, and be the best at it.
Jordan’s specialties are macarons, the cookies with a colorful out shell and a flavorful cream middle. I loved the strawberry ones, which taste like biting into a ripe berry. Jordan likes to experiment, though, and I hear the churro latte is good, too.
But the other items in the cases are just as tempting. JJ’s Sweet treats offers homemade, from-scratch baked goods. The kind you’d find in big-city bakeries.
Jordan likes to push the boundaries with style, like when he made a cake that looked like Legos, but it always comes back to taste.
“I know they taste as good as they look,“ he says.
Let Jordan know if you have any food restrictions, because he has a lot of niche bakes for vegans or gluten free.
It might surprise you how young Jordan looks – he just turned 20, but has been selling baked goods throughout his teen years. He even went all the way to Canada to learn how to make the macarons!
This is just the start of Jordan’s baking empire. He plans on expanding someday to a bigger space in downtown Battle Creek.
“It’s a passion of mine,” he says. “I just love baking and it’s a great way for me to release my creativity and come up with new things. A big reason has been the customers. And I really feel like I’m providing something that was missing from the area.”
