Back to listing

Battle Creek Welcome Center

34 Jackson St W
Suite 1A
Battle Creek, MI 49017
Regions: Battle Creek
(269) 962-2240
(map loads here)
view map

Expand All
Now open! Masks are required for entry.

Shop our online store and pick up your favorite Battle Creek goodies curbside! 

Your first stop in Battle Creek should be the Welcome Center. It’s run by the Calhoun County Visitors Bureau. We’re downtown, in the building with the blue roof. Look for cereal mascots painted in the windows.

MAPS & INFO You have questions and we have answers -- at least, answers about experiencing Calhoun County. Please don’t ask any questions about solving calculus problems. As you enter the door to the Welcome Center, a bell rings and you’ll be greeted by staff. You may notice a gold star on our name tags. Those are given to Certified Tourism Ambassadors. Besides the Welcome Center staff, there are more than 270 people who been certified in the county.

GIFTS & SOUVENIRS Once you know where you’re going, take a minute to look at the store. We have a lot of great items, curated by our store manager. See the necklaces, hanging by the counter? They have little Michigan ornaments and they’re made by a Battle Creek artist. Flip through the T-shirts by the stairs. You’ll find cereal mascots, Mitten love and Battle Creek shirts in all colors and sizes.

PHOTO OP Now that you have your souvenirs, take a photo with Tony the Tiger. He’s right by the front door, against a backdrop of old cereal boxes. And yes, those are cereals that existed at one time or another. There actually was a Kellogg’s Bat Bites Justice Breakfast and Post Corn Crackos.

PIN THE MAP Before you leave the store, put a pin in our map board for travelers. The Michigan area is bristling with pins, but you’ll also see visitors from as far away as India.

CEREAL HISTORY EXHIBIT Once you leave the store, don’t go back to your car yet. Go across the hall, to the Cereal History Exhibit. Here, you can learn how cereal became a worldwide phenomenon. It’s a fascinating story. 

The Welcome Center also boasts a great gift shop to get all of your Battle Creek or Michigan souvenirs. Some products include:

  • Puzzles

  • Michigan or Kellogg T-Shirts

  • Michigan car decals

  • Michigan cutting boards

  • Kellogg merchandise (cups, bowls, stuffed animals)

  • Locally made products

  • Battle Creek magnets, cups and t-shirts

There is much more in the store! Stop in to get your gifts for your friends and family!

We would like to lookup your present location so we can provide accurate directions.

Your browser may ask for your permission to determine your location (possibly at the top of this page).

If you agree, we will use your current location as the starting point for directions. If you don't agree, you may enter a starting location when the map is displayed.