Battle Creek Welcome Center

Your first stop in Battle Creek should be the Welcome Center. It's run by the Calhoun County Visitors Bureau. We are downtown, in the building with the blue roof. Look for cereal mascots on the windows.

You can visit us at 34 Jackson St. W, Battle Creek, MI 49017.

Photo Op

Now that you have your souvenirs, take a photo with Tony the Tiger. He's right by the front door, against a backdrop of old cereal boxes. And yes, those are cereals that existed at one time or another. There actually were a Kellogg's Bat Bites Justice Breakfast and Post Corn Crackos.

Maps & Info

You have questions and we have answers - at least, answers about experiencing Calhoun County. Please don't ask any questions about solving calculus problems. As you enter the door to the Welcome Center, a bell rings and you'll be greeted by our staff.

Inside you will find our brochure racks with information like our visitor guide and other brochures related to local attractions throughout Calhoun County.

Gifts & Souvenirs

Once you know where you're going, take a minute to look at the store. We have a lot of great items, curated by our store manager. Items include Michigan themed coffee mugs and glasses, Michigan and Battle Creek t-shirts in lots of colors and sizes, various Michigan shaped cutting boards and even cereal scented candles that are locally made.

Cereal History Exhibit

While you are at the Battle Creek Welcome Center, visit the Cereal History across the hall.

What does a world-famous health spa and Corn Flakes have to do with each other? Stop by the Cereal History Exhibit to find out.

Here, you can learn how cereal became a phenomenon. It's a fascinating story. Maybe you'll be inspired to invent your own cereal at home, just like the Kellogg brothers.

Cereal Mascot Windows

Take a moment to linger outside of the exhibit. Some of the mascots on our windows are still famous, such as Fred Flintstone. But do you know where Bigg Mixx came from? There is information about each mascot next to the painting.